The ‘Integrated’ euphemism for dubious health care institutions – homeopathy got there first

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I learnt this week that the Royal London Homeopathic Hospital has been renamed the Royal London Hospital for Integrated Medicine, now that the NHS has finally withdrawn funding for homeopathy’s wholly unproven treatments.

Meanwhile on 1st April, Devon’s CCGs will launch what was supposed to be an Accountable Care System (ACS) for the NHS and social care. Now it too has been rebranded as an ‘Integrated Care System’ – because ‘accountable care’ smacks of an American-style Accountable Care Organisation which could have opened all of Devon’s NHS to being run by a single private provider.

If it walks like a duck … quack! quack! seems particularly appropriate.

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